It is common to associate the concept of immersive experience with that of augmented reality. While the virtual is undoubtedly an effective way to immerse yourself in a completely different universe, it is far from being the only one. In this article, we are going to give you an overview of the many forms that an immersive experience can take, through 6 examples that are very different from each other. For each example, we will suggest ways in which this idea can be retrieved for a corporate event.
The exhibitions of the Atelier des Lumières
If you live in the Paris region, you have certainly heard about the immersive exhibitions of L'Atelier des Lumières. You may even have already had the experience. Here, Art has no limits. Freed from its traditional frames, it is projected and spread throughout the walls of the place, from floor to ceiling. The works of Salvador Dali, Monet, Renoir and even Gustave Klimt have already been given a second life. The visitor, on whom the images are also projected, melts into the work of Art of which he ends up being a part.
A dinner at Ultraviolet
The success of one of the most expensive restaurants in the world is certainly based on delicious cuisine, but also on an immersive experience concept. Ultraviolet is a one-of-a-kind restaurant located in Shanghai. There, we don't just surprise the taste buds of our hosts... Those who eat there sit in a room devoid of decoration, around a table that is also very simple. And then The room comes to life. The environment is transformed during the meal to match each of the 20 dishes (yes yes). Thanks to image projections And at the music streaming, the room becomes in turn a rainy sky, an angry sea or a bath of foam tinged with pink.
N.B: Its chef Paul Pairet is French!
How can I use these immersive experiences for my corporate event?
During your professional event, you can completely dedicate a room to this type of immersive experience to immerse your guests in the universe of your choice. In a more simple version, we can imagine that the company logo is projected and in motion in the four corners of the room.
Jack Daniel's immersive commercial
The Whisky brand offers a 360° video to tell us the story of his mythical drink. More exactly, it is the manufacturing process that we follow. We discover the distillery, the workshops and even the cave in which they drain the water used in their Whisky.
Some artists have also adopted the concept of immersive video. This is the case of Naive New Beaters with their music “Heal Tomorrow”. Their 360° clip has almost 6 million views on YouTube.
Video directed by Romain Chassaing and produced by Solab
How can I use this immersive experience for my corporate event?
You were looking for a original invitation idea to make an impression from the start? The effect will be guaranteed by opting for a 360° video invitation! We are also keeping this idea for the production of a crazy aftermovie...
The Escape Forest Adventure
Those who are looking for thrills but don't want to skydive will love this type of experience. In this Giant escape game One hour from Paris, adventurers commit to spending two days and one night in the forest. Supported by a Master Game, they will have to pass the tests one by one to successfully escape the forest. Between the preparation of the campfire that will be used to cook the meal and the night in a tent or a cabin, the adventure Escape Forest is More real than life !
How can I use this immersive experience for my corporate event?
Adding a gaming dimension to a professional event instantly reinforces the immersive aspect. Participants disconnect more easily and interactions are facilitated. It is because we were aware of this that we created Wonder Chapter immersive experiences. We involve your employees in scenarios that we have imagined and that we personalize according to your needs. For more realism, they will be accompanied by professional actors live! We also invite you to discover 7 immersive team buildings in Paris.
Netflix's announcement for the new season of La Casa de Papel
On July 19, 2019, Netflix used the billboards at Gare de Lyon, the daily press, online media and television to let as many people as possible know that this date was the release of the 3E season of La Casa de Papel. In terms of immersion, we will especially remember the experience lived by travelers. We can well imagine their surprise when fiction has burst into their daily lives !
Campaign created by the Ubi Bene agency in collaboration with Netflix
Apply the same concept to the release of Resident Evil and add a compelling actor, and you get a pretty confusing experience...
How can I use these immersive experiences for my corporate event?
What we learn from these immersive experiences is that the surprise effect has this exciting side that tirelessly appeals to young and old alike. The general idea can be used again as an invitation, to tease your event or to tease an important announcement that takes place on D-Day.
The Science & Experiences Museum
Nestled in Bercy Village, the museum Science & Experiences invites children (and even adults) to discover science through various immersive experiences. The objective is simply toLearning while having fun. The 80-minute journey is first explained to visitors using an Albert Einstein hologram. Then a series of virtual reality films, video mapping shows, insect and seaweed tastings and even chemistry shows follow one another. Both the senses and curiosity are thus aroused.
How can I use this immersive experience for my corporate event?
The immersive experience of this museum makes children take part in their visit, so that their attention stays alert. This fun aspect should be exploited for your conferences and seminars, which are not always the favorite events of employees... As for the idea of the hologram, you can use it to show people who could not have been present at your event, but still wish to express themselves.
With a bit of imagination and the right resources, it is entirely possible to open the doors to incredible worlds! THEUNEXPECTED agency helps you find the keys to these doors through which you will offer your guests exceptional immersive experiences...
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