A customer event is both an open window to your business AND an open door to the future. Whether you want to better understand the value of this type of event or if you are looking for tangible arguments in order to obtain an interesting budget, we have summarized and listed for you the 7 objectives that come up most often in our clients' briefs.

1. To create a link with your customers

This is probably the most obvious and the most important reason. We are talking here about authentic human connection, and not only virtual. It is indeed difficult to imagine building strong and trusting relationships by simply exchanging emails and appointments by videoconference. Because it mobilizes the five senses of those present in it, an event is a vector of strong emotional load that you will have a hard time making your customers feel if they only stay behind their computer screen.

You will therefore create a bond with your customers, but they will also be able to get to know each other, Do some networking. Those who stay in touch will remember that they met at your event. We don't know about you, but for our part, we don't know any other way than events to build so many relationships in such a short time!

2. To retain them

The best way to understand this issue is to Put yourself in the shoes of your customer. Imagine that a company whose service you have already used sends you an email to give you a preferential offer. That would be quite nice. Now imagine that this same company invites you to an event with an attractive program, during which you will be given a nice card with the preferential offer you can choose. That would be even more appreciated. And between us, there's a good chance you'll use the service again, right?

3. To develop opportunities

It's a fact: organizing a customer event will cost you much more than publishing a LinkedIn post. But what is also certain is that an event will a greater source of opportunities. These can take different forms, from turnover generated by the sale of a product or service promoted during this event — we will come back to it — through the conversion of hot prospects and by the impact of Word of mouth and/or Press coverage who will follow.

4. To present a novelty in exclusivity

Your company has been working on this service/product or on its new identity for months. The time has come to reveal the fruits of your labor! For Arouse curiosity then To cause a real craze, meet your customers at an event dedicated to this announcement. The objective is of course to make you want to put all the chances on your side for D-Day. But you may even be able to make sales on site. The announcement should be the culmination: bet on originality or even the spectacular. UNEXPECTED, for example, designed a digital show for Sqorus, which wanted to announce its name change to its customers.

Don't forget to value your customers, by reminding them that they are the first to know about this novelty before its official release and/or by offering them something related to your product/service such as a discount code.

5. To stand out from the competition

Having a great product or service is no longer enough, especially because it is unlikely that your company will be the only one offering it. Your rivals also have a website, a well-established social media presence and a relevant newsletter. In this competitive context, organizing a customer event is a valuable option to take the lead in this Race for visibility and to success. You will take advantage of a communication channel that not everyone has the time or the motivation to exploit.

6. To diversify your communication channels

Because yes, an event is indeed a fully-fledged communication axis. We also talk about “event communication” or “event marketing”. Your customers will appreciate taking part in the experience instead of being in a rather passive position, as is often the case with other communication channels (advertising spot, poster, flyer...). While blogs and social networks offer the possibility of interaction, they remain tools that broadcast a message from a sender to a depersonalized crowd of receivers. In the case of an event for your customers, they know who they are privileged and active partners.

7. To strengthen your brand image

This event is an opportunity to show what you can do, totake your customers into a unique universe, yours. That's why it has to be bold and memorable. By preparing a quality event, you gain credibility because you are showing that your business is doing well, and even growing. Your guests have a great time and you give a real boost to the development of the company: it's a win-win!

UNEXPECTED organizes tailor-made customer events. Discover some of our achievements that have already made an impression. What if your customer event was the next to be in the annals?