Event scenography is not (only) decoration. Nor is it (quite) staging or (only) interior architecture. It's better than that: it's a bit of all of these at the same time! Our mission is to give you a clear definition so that you can understand its interest and beauty.

As a bonus, and because scenography is proof that an image is sometimes worth a thousand words, we will share with you the videos of 3 scenographies that we find spectacular.

What is event scenography?

The event scenography is the art of creating decorations and atmospheres for events such as corporate evenings, concerts, festivals, exhibitions, etc. It involves the design and implementation of visual and sensory elements that contribute to the atmosphere of the event: lighting, sets, costumes, costumes, music, special effects... In other words, The scenography is aimed at our five senses in order to reinvent a space.

🎉 Why scenography?

Event scenography is decisive because it produces the ambiance and atmosphere of an event. It is a tool for Tell a story, for highlight products or services or even the company's brand image. It can also help with optimize the available space and to create separate areas for different activities.

Betting on the scenography of your event also means allowing your guests to live a real experience. By “real experience,” we mean a moment that guests will remember. This is possible thanks to the work of the scenographer who, through his artistic eye and his sensitivity, succeeded in making them experience emotions.

👩 ‍ 🎨 What is the role of a scenographer?

The scenographer is the one who thinks and then stages a space. The word “scenography” also comes from the ancient Greek “skênographia” which translates as” Writing the scene ”. The scenographer is therefore the one who, in a given space, organizes the various scenographic elements in order to create a unique environment.

Overall, his job consists in:

1. Imagine the scenography of the event based on the goals, the budget and the desires of the client. This includes the creation of visual supports, such as sketches, a moodboard, 3D, plans. When working in an agency, the scenographer collaborates with the project manager;
   
   
2. Bring together the scenographic elements as well as the service providers necessary for the realization of the project. To this end, it is he who manages the budget for the scenography envelope;
   
   
3. Depending on the size of the project, supervise the assembly scenography in the event space with the project manager and the production director.
   

If you want to have an even more concrete idea of this profession, we suggest that you discover The portrait of Tiphanie, event scenographer for the UNEXPECTED agency.

🎯 What is the basis for a successful scenography?

To succeed in event scenography, it is essential to give life to a coherent concept reflecting the purpose of the event and the identity of the brand. This involves considering key elements such as theme, colors, textures, shapes, and materials. It is important to work closely with event organizers to understand their expectations and needs, but also to ensure that the concept is in harmony with the location and the target audience.

😯 3 examples of impressive event scenographies

Dinner AD by Alexandre de Betak

Alexandre de Betak is best known for his scenography for fashion shows. Here he signs a scenography for the end of year issue of AD magazine, specialized in decoration and architecture.

The glass roof of the Beaux-Arts de Paris was illuminated by 3000 multicolored LEDs arranged symmetrically. One end of the room housed a crystal table topped by a 24-pointed chandelier.

We don't know about you, but we would have had dinner here!

Dior Cruise 2023 by Piettro Ruffo

The artist Piettro Ruffo is the author of an ambitious scenography created for a Christian Dior event. His bet? Teleport guests to the festive and sunny atmosphere of Seville!

Boats inspired by the magnificent Plaza de España, casetas typical of ferias, traditional chairs and lanterns: nothing has been left to chance.

There is no doubt that the memories of those who have already tasted the pleasures of the Andalusian capital will be revived... We let you experience this trip for yourself!

Lumina Borealis by Moment Factory

This nocturnal winter stroll warms the hearts of its visitors, reminding them of the comforting smell of a burning wood stove or the joy of a snowball fight.

An interactive game also invites young and old alike to be a full part of the experience.

Moment Factory is a Canadian multimedia studio with a passion for immersive storytelling. Their work is magical!