You know Why is it important to organize a customer event, and that is already a very good point. All that remains is to make this evening a success! This is where things get complicated, where questions get rattled in your mind. When should the invitations be sent? And in what way? How do I find THE place? What about the menu? Animations?

We may not answer all of your questions, but by the end of this article you will have a much clearer idea of what makes a successful client evening.

1. Define your objective

The question is both simple and complex: why do you want to organize this customer evening? Is it to generate sales? Recover leads? Improving customer satisfaction? Promote a new product/service? The clearer your objective is, the better you will be able to measure the ROI of your event (we'll talk about that at the end of the article!).

2. Take care of your invitations

Your customers are solicited from all sides. Like you, they get lots of invitations. Since they do not have the gift of ubiquity, you have to make them want to go to your event. We give you three tips for this:

1. Prevent them early enough, that is to say at least two months before.

2. Bet on a original invitation, to have more chances of standing out from the crowd.

3. Define a personalized recovery plan, carried out by salespeople/marketing and can start two weeks after sending the invitation.

3. Find a place Wow

The place will be the soul of your evening. An atmosphere will be born from it, from it will flow the possibilities of layout and entertainment.

At UNEXPECTED, we will always tend to advise you to opt for an unexpected place, one that will impress you. The reason is simple: an event is an opportunity to Get out of the daily routine.

In addition, surprise and wonder are strong emotions, they promote memorization of the present moment. This makes it more likely that your guests will remember this evening for a long time.

That being said, we invite you to discover 10 spectacular places to privatize in Paris !

4. Have a concept that reflects your image

Your event concept should be the perfect one reflection of your brand image. Each scenographic element is an opportunity to spread your values. If positivity and dynamism are among these, your customer should feel it every time their eyes stop during the evening. Take your guests into a unique universe, yours!

5. Preparing a speech

Even today, speech is a unifying moment. which it would be a shame to ignore. Whether for Announce a novelty in preview or for thank your customers and therefore value them, the most important thing is that this discourse carries a good dose of optimism.

Be careful that your speech is not Not too long and that its content is not Not a commercial topo, otherwise you will annoy your guests who have come to relax and have fun.

6. Hire a very qualified caterer

Did you know that The French are the champions of time spent at the table between all OECD countries? Knowing that we spend an average of 2 hours and 13 minutes per day eating and drinking, there is no need to tell you why choosing your caterer is essential...

Bulk tips for choosing a caterer:

• Determine your budget, because there are caterers at all prices. You will thus be realistic and aim for caterers within your budget; Moreover, have you thought about these 7 costs that are often overlooked in an event budget ?
• Ask for a recommendation, to colleagues or family members;
• Watch the caterer's achievements, on its website or its Instagram page;
• Choose a caterer who serves seasonal ingredients, therefore fresh and responsible;
• Challenge candidates on thepersonalized offer that they are able to offer you. This creativity and flexibility in terms of menus ensures that everyone's tastes and dietary constraints (intolerances, allergies, vegetarians) are met.

7. Create a Wow moment

So that the surprise effect does not wear off over the course of the evening, punctuate it with at least A sensational moment. This highlight can be a light or digital show, a concert, a fireworks display, the intervention of a well-known speaker... If you lack ideas, know that theUNEXPECTED agency has more than one trick up his sleeve! Our team will give your customers every reason to talk about your event again in five years.

8. Invite key collaborators

Do not forget to invite some of your employees - your sales representatives, your customer managers or your project managers for example - so that they can discuss with customers and so that everyone can get to know each other. Emails and calls are convenient, but there's nothing like a physical event to create a link !

9. Ensure post-event follow-up

The evening is over, you tell yourself that you are finally going to enjoy a well-deserved rest. Yes... and no! Now you have to try to assess the impact of your evening. Unfortunately, there is no magic formula to measure the ROI of an event. This one depends closely on the objective you set yourself beforehand. For example, if your objective was to improve customer satisfaction, you could launch a survey. If you wanted to generate leads, look at the number of leads added to your CRM. In any case, ask for feedback from your guests, this feedback will allow you to do even better next time!