A digital event can be perceived as a personalized and interactive TV show. At first glance easier to organize than a physical event, this format, amplified by the Covid crisis, also has its share of essential ingredients to capture and maintain the attention of your distant guests. Discover them in this article!
1. A professional technical department
You have the option of rent a studio fully equipped or, depending on the service provider you use, to set up a technical control unit in the location of your choice. With UNEXPECTED, both options are possible.
Digital event organized by UNEXPECTED for MC2I - Professional technical management
We do not recommend that you improvise your shooting with pseudo-professional equipment or by relying on the skills of this colleague who assures that he is used to making beautiful vacation movies. To strive for quality production, call on audiovisual professionals who will bring in a dedicated technical team and a director worthy of the name. On the technical side, having several cameras is essential for a digital event, it will bring dynamism!
2. A good presenter/presenter
Like any profession, being an animator cannot be improvised. So we will give you the same advice as for the previous point, that is, not to place orders with just anyone. Hire a professional presenter who, in addition to creating rhythm and enthusiasm, will bring you his expertise. If your budget allows it, why not use a well-known presenter like Denis Brogniart to surprise your viewers?
3. A dedicated visual identity
Like your favorite shows, if you want your event to be considered a success, you must create a visual and sound identity. Take advantage of this opportunity to highlight your values in this identity in order to valorize your brand, by revisiting your logo to create one specific to this event for example. The creation of a Sound jingle when guests arrive or leave the set, or even a information banner to present the speakers are other examples of assets to strengthen this identity. Here, the key word is consistency!
4. A strong scenography
As with a physical event, scenography is of paramount importance for any digital event. Before tackling this aspect of your event, keep in mind that your guests only see your set through cameras. From there, the only limit is that of your imagination: a classic set with your interlocutors around a table, a more relaxed atmosphere with armchairs and sofas “just like at home”, a giant LED screen that broadcasts content, a green background to virtually project your presenter into space? It's up to you to choose.
Digital event organized by UNEXPECTED for Avanade - Scenography island beach and green background
5. Regular interactions
Engaging participants remotely is not easy. To make them feel actors of the event and not just spectators, find ways to involve them on a regular basis. This can take the form of a word cloud, a quiz, a survey, live interactions... We have endless ideas to increase the engagement of your guests!
6. Short and dynamic sequences
The numbers differ too much for us to give you a reliable statistic about our attention span, but the best example is still thinking about your own case. How long can you stay focused in front of a computer screen?
Because you've probably thought of something like” Not very long ”, remember that your viewers are just like you. So, so that they don't get bored, bet on sequences lasting a few minutes and Switch up the contents : pitch, video broadcast, interview, game...
Digital event organized by UNEXPECTED for MC2I - Masterclass Cocktails
7. A quality platform
A quality broadcast platform will avoid that awkward moment when someone is forced to say” Ah, I think we have a small connection problem... ”.
It will also allowaccess other features : online registrations, parallel session management, networking, live HD, interactions...
UNEXPECTED recommends the following two platforms, which are perfectly adapted to digital events:
8. Rehearsals over and over again
There are things for which there is no secret. To validate an exam, you have to revise. To finish a marathon, you have to train. And to organize a successful digital event, you have to repeat!
Digital event organized by UNEXPECTED for Great Place To Work - Rehearsals set
Repeat under real conditions (changes of plans, light effects, music, animations...) with the animator and all the speakers. While adjusting the last details, this will allow you to know the duration of your event in order to respect it.
9. Timely communication
Like any event, communication in advance is essential to the success of it. It would be a shame if all the efforts made during the above steps were for a small number of people...
For your pre-event communication, UNEXPECTED recommends that you send at least:
- A first invitation 2 to 3 months before for the Save The Date
- A reminder 1 to 2 weeks before the event to give the connection links
- A final reminder 1 to 2 days before D-Day
10. Bonus: A box sent to the participants' homes
This surprise is often very much appreciated! Without being together, viewers share something in addition to what they see on their screen. A box can contain A drink, food, goodies to help them get in the mood, or a bit of all of that at once!
Not ready to take the plunge yet? UNEXPECTED takes care of your digital event to give your guests a unique moment despite the distance! Also discover How to write a brief for an event agency.
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